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Ipsos India launches TrueFace

Indigenous Recruitment Screening App for Qualitative Research

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MUMBAI: Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research. 

Developed by the Ipsos India Mobile First team,the app uses face recognition technology in real time which helps identify repeat respondents. This is of utmost importance to field and research teams when they are recruiting respondents across categories. 

“As a part of our Mobile First initiatives, we are focusing on developing propositions in the digital space – TrueFace is a step in that direction,” says Raja Bunet, Executive Director, Mobile First & New Initiatives, Ipsos India.

Ashwini Sirsikar, Country Service Line Leader, Ipsos UU, India said, “Repeat respondent is a big issue which all market research agencies are dealing with. In qualitative research,it is criticalto get the right respondent - someone who is not a professional, is of a correct profile and not a repeat respondent. After all, the quality of the insight hinges on the quality of the respondent. Given this challenge, Ipsos decided to lean on technology to address this issue of repeat respondents.”

Bunet feels it’s a game changer: “Apart from the Face Recognition functionality, which is a part of the app, with real time results, the proposition also includes multimedia capabilities and an interactive dashboard, which will deliver status of recruitments, question-wise responses and outcome of face recognition, to be used by Ipsos UU (qualitative research team) and field teams.”

Sirsikar added: “We have the first mover advantage as this app is unique to Ipsos. It will free up a lot of researchers’ time.”

Technology firm, Crownit, has partnered with Ipsos India, in this initiative. 

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