MAM

iProspect India bags three awards at ad:tech DIGIXX

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/11/iprospect%20%281%29.jpg?itok=3QHNuYpT

MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has won three awards at the DIGIXX Awards 2017 conducted by ad:tech – one gold and two bronze. The event celebrated excellence in digital marketing and advertising by recognizing the top digital campaigns created by the industry in the past year.

 iProspect India won in the following categories.

·  Healthcare / Pharma for Abbott Healthcare (Gold)

· Mobile & Apps Marketing for HDFC Bank Payzapp (Bronze)

· Insight and research for Max Life Insurance (Bronze)

The winning campaigns were innovative, creative and effective – they made intelligent use of digital technology along with key consumer insights, bearing successful results. The campaign for the launch of HDFC’s mobile wallet Payzapp saw five million app installs at half the cost per download as per industry standards. With the help of iProspect India’s iPump tool, the Abbott Healthcare campaign combined the best of offline and online advertising to create an effective marketing strategy. The smart display banner campaign for Max Life Insurance helped achieve a remarkable conversion rate of 85%.  

iProspect India CEO Rubeena Singh said, “Our first objective is always to make campaigns which resonate with the brand message, connect with today’s digital audiences in an engaging manner and of course solve a problem."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/eBay-India.jpg?itok=OlkvrWFy
eBay campaign busts myths about refurbished products

MUMBAI: eBay India has launched its latest campaign #DontJudgeReboxed through a video release across its social media platforms. The campaign aims to educate consumers about refurbished products purchased on the platform and highlight these products to be as good as new. As part of the campaign,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/TS%20Kalyanaraman.jpg?itok=jZFa3jKB
Kalyan's global jewellery sale under way till 5 Aug

MUMBAI: Kalyan Jewellers, a leading jewellery brand, will commence its much-awaited global annual sale on 27 July, 2017, across all its showrooms. The 10-day sale period is expected to be the biggest shopping days of this calendar year, and will feature special cash discounts on jewellery purchase...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Canara_HSBC_OBC.jpg?itok=0vzvrutB
Canara HSBC OBC TVC uses interactive storytelling to highlight online term plan

MUMBAI: Private life insurance company Canara HSBC Oriental Bank of Commerce Life Insurance has launched a new television commercial (TVC) for its flagship online offering – iSelect Term Plan. The humorous yet informative TV commercial aims at informing people about the attractive premiums offered...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1_2.jpg?itok=DP5JOiTl
Viacom18 & E&Y partner licensing expo, Fashion TV & Universal, etc. to participate

MUMBAI: India Licensing Expo (ILE), India’s first business-to-business brand licensing show, will kickstart in August at Sahara Star in Mumbai and see participation of over 100+ global and domestic brands for retail industry. The show sponsors are Viacom18, Orian Installations, Dream Theatre and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Sarfaraz_Khimani.jpg?itok=AX6eI_6L
Starcom's Performics.Convonix becomes digital & SEO partner of Jeep India

MUMBAI: Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio. Starcom has the mandate for the media duties of FCA.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/27/Untitled-1.jpg?itok=-Ezsecu6
Dentsu buys Pune's Sokrati, rebrands Merkle India

MUMBAI: Dentsu Aegis Network has announced that it has signed a definitive agreement to acquire Sokrati, India’s leading data-driven performance marketing and analytics agency, launching Merkle in the country – the first launch of the global data-driven performance marketing agency in the Asia...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/26/sports5.jpg?itok=u-lAQRy8
Samsung is presenting sponsor for Star broadcast of British Premier League

Samsung India is the presenting sponsor for the broadcast of the much awaited 26th Season of the Premier League (PL) that will be brought live to football fans in India on Star Sports Select and Star Sports Select HD.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/gurukul.jpg?itok=bPkYLh9n
Cricketer Yuvraj Singh joins as partner and brand ambassador at Creator's Gurukul

Cricketing icon Yuvraj Singh has become partner and brand ambassador of Delhi-based new-age business space and services provider Creator’s Gurukul, and agreed to be the face-of-the-brand for the next four years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/25/suhas.jpg?itok=4sIdtyGy
Rickshaw's design unit nets Future Consumer, Cambay Tiger & BarBar

Mumbai-based creative and communication agency Rickshaw has announced the launch of its design unit so as to cater to client needs and communication requirements.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories