MAM

iProspect India bags three awards at ad:tech DIGIXX

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has won three awards at the DIGIXX Awards 2017 conducted by ad:tech ? one gold and two bronze. The event celebrated excellence in digital marketing and advertising by recognizing the top digital campaigns created by the industry in the past year.

 iProspect India won in the following categories.

?  Healthcare / Pharma for Abbott Healthcare (Gold)

? Mobile & Apps Marketing for HDFC Bank Payzapp (Bronze)

? Insight and research for Max Life Insurance (Bronze)

The winning campaigns were innovative, creative and effective ? they made intelligent use of digital technology along with key consumer insights, bearing successful results. The campaign for the launch of HDFC?s mobile wallet Payzapp saw five million app installs at half the cost per download as per industry standards. With the help of iProspect India?s iPump tool, the Abbott Healthcare campaign combined the best of offline and online advertising to create an effective marketing strategy. The smart display banner campaign for Max Life Insurance helped achieve a remarkable conversion rate of 85%.  

iProspect India CEO Rubeena Singh said, ?Our first objective is always to make campaigns which resonate with the brand message, connect with today?s digital audiences in an engaging manner and of course solve a problem."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/avon_0.jpg?itok=WY30-Y5m
Avon partners Bajaj Electricals Pinkathon 2018

Extending its support to the cause of breast cancer awareness, women’s beauty brand Avon has tied up with Bajaj Electricals Pinkathon 2018 - presented by Colors. The women-only marathon aims to highlight the same issue.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/SIHASN---Campaign.jpg?itok=KHy-yzVc
Sihasn launches 'We CARRY our culture in our own way' campaign

Luxury premium furniture brand Sihasn has launched its latest campaign “We carry our culture in our own way”. Through this campaign, Sihasan aims to showcase and promote Indian culture.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/havas.jpg?itok=g7Hz02ok
Havas Gurgaon appoints Manas Lahiri as GM

Havas Group India has announced the appointment of Manas Lahiri as general manager of Havas Gurgaon.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/18/Zee_Business.jpg?itok=xM4XE9l-
Zee Business Strengthens Programming, launches campaign to take CNBC Awaaz head on

Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The avg market share of the channel grew from an avg of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/ciubeswire.jpg?itok=-2ZLnf6z
iCubesWire bags digital mandate for Singer India

iCubesWire has bagged the digital mandate of Singer India Ltd, one of the leading manufacturers and sellers of sewing machines and home appliances.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/zapr.jpg?itok=cJvu1Ql7
Star India invests into Zapr Media Labs

According to a report by Brand Equity, media company Star India has made investment of Rs 55 crore in media-tech start-up Zapr Media Labs.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/dentsu.jpg?itok=bBFd0S7K
Dentsu Webchutney with UN Women launch #DrawALine campaign

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its partnership with UN Women with its new campaign #DrawALine.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/langoor.jpg?itok=QSlIz1J-
Langoor partners The Younion

Langoor, a full-service digital-first agency, and marketing company The Younion have announced a strategic partnership to help blue chip brands consolidate and strengthen their positions in India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/17/matrimponey.jpg?itok=q4xtgrxx
BharatMatrimony launches 'Find Your Equal' campaign

Matrimony Service, BharatMatrimony, has launched a new TV commercial “Find Your Equal”, starring MS Dhoni.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories