MUMBAI: iProspect India, the global digital agency from Dentsu Aegis Network, has won four awards at the DMA India Awards 2017 in Mumbai.

It won gold for ICICI Bank (Business for iCalculate), silver for Max Life Insurance in sector insurance (The Smart Display Banner), bronze for leveraging video ad formats to build interest for ICICI Bank home loans and a Leader Certificate for trouser exchange scheme, Raymond in retail and direct sales.

The DMA India awards honour the creative par excellence in marketing and advertising campaigns that have raised the bar of originality, response strategy, interactivity and marketing impact.

The objective of the ICICI campaign was to increase sales for personal and home loans. The challenge was when most customers used the loan calculator on the website to get details on eligibility, interest rates, loan amount, etc. did not click on the ‘Apply Now’ button. It was counted as a conversion only if a user applied for a loan by clicking.

The idea was to use iCalculate which passes real-time data to the Google Analytics Cloud on a Windows unload event as a solution to this problem.

iProspect India CEO Rubeena Singh said, “I congratulate all the teams that have put in a lot of hard work to strategise and execute these innovative campaigns,"