MAM

IPL6 takes Max to the top of the GRP charts

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MUMBAI: It‘s not only Gayle, Bravo and Pollard who have been hitting the maximum in the sixth season of the Indian Premier League. Sony Max has trumped Star India‘s flagship Hindi general entertainment channel Star Plus to take the lead in the GRP race for week 17 of TAM.

As per TAM data (C&S, 4+, HSM) provided by Max, the channel has notched 248 GRPs in the fourth week of the tournament, making it the number one channel in India. Star Plus managed to collect 215 GRPs (last week 233) in the week ended 27 April.

Meanwhile, Max and Sony Six collectively garnered 304 GRPs.

The tournament also continues to beat all competition in prime time. Pepsi IPL‘s average primetime viewership is at 3.6 TVR as compared to Star Plus‘s 2.0 TVR, Colors 1.6 and Zee TV at 1.7 TVR in the Hindi Speaking Market (HSM).

Pepsi IPL 6 also registered a reach of 168 million viewers in just four weeks and has already surpassed the total reach of any of the previous editions of the league. Sony Max EVP and business head Neeraj Vyas said, "Our ratings of this week reiterate the fact that Pepsi IPL 2013 is the biggest entertainer of the year. We are indeed delighted to see that it has already achieved such incredible reach just halfway through the tournament. We are thrilled that it continues to offer spectacular entertainment to our viewers and unparalleled value to our partners."

On the Hindi GEC Space, Zee TV has emerged as the biggest gainer of the Hindi GECs genre in the week 17 of TAM‘s ratings. The flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), added around 22 GRPs to register 191 GRPs. Almost all the shows of the channel have witnessed improvement in numbers.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same in week 17 of TAM, with Star Plus leading the flock followed by Zee TV, Colors, Set, Sab, Life OK and Sahara One at No.2,3,4,5,6 positions respectively.

Star Plus launched its new dancing reality show ‘India‘s Dancing Superstar‘ on 27 April that opened with a 2.5 TVR. The show replaced Nach Baliye Sriman vs Shrimati that concluded with a 1.8 TVR on 21 April. The other shows of the channel have seen a drop in eyeballs.

Colors, the Viacom18 channel, has lost three GRPs to register 164 GRPs.

Following Colors is Sony that had premiered the Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer ‘Jab Tak Hai Jaan‘ on 21 April. The movie clocked a 2.4 TVR in its first airing on Indian television.

The Yash Chopra-directed movie ran for around four hours from 7.30 pm, helping the channel get around 19 gross rating points (GRPs). Set ended the week with 150 GRPs. Sab is next with 125 GRPs (last week 123) while Life OK closed the week with 101 GRPs (103 GRPs).

Sahara One with 20 GRPs (last week 21 GRPs) remained at the bottom of the channel ladder.

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