MAM

IPL6 takes Max to the top of the GRP charts

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/08/Sony%20Max.jpg?itok=jBrtyrhY

MUMBAI: It‘s not only Gayle, Bravo and Pollard who have been hitting the maximum in the sixth season of the Indian Premier League. Sony Max has trumped Star India‘s flagship Hindi general entertainment channel Star Plus to take the lead in the GRP race for week 17 of TAM.

As per TAM data (C&S, 4+, HSM) provided by Max, the channel has notched 248 GRPs in the fourth week of the tournament, making it the number one channel in India. Star Plus managed to collect 215 GRPs (last week 233) in the week ended 27 April.

Meanwhile, Max and Sony Six collectively garnered 304 GRPs.

The tournament also continues to beat all competition in prime time. Pepsi IPL‘s average primetime viewership is at 3.6 TVR as compared to Star Plus‘s 2.0 TVR, Colors 1.6 and Zee TV at 1.7 TVR in the Hindi Speaking Market (HSM).

Pepsi IPL 6 also registered a reach of 168 million viewers in just four weeks and has already surpassed the total reach of any of the previous editions of the league. Sony Max EVP and business head Neeraj Vyas said, "Our ratings of this week reiterate the fact that Pepsi IPL 2013 is the biggest entertainer of the year. We are indeed delighted to see that it has already achieved such incredible reach just halfway through the tournament. We are thrilled that it continues to offer spectacular entertainment to our viewers and unparalleled value to our partners."

On the Hindi GEC Space, Zee TV has emerged as the biggest gainer of the Hindi GECs genre in the week 17 of TAM‘s ratings. The flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), added around 22 GRPs to register 191 GRPs. Almost all the shows of the channel have witnessed improvement in numbers.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same in week 17 of TAM, with Star Plus leading the flock followed by Zee TV, Colors, Set, Sab, Life OK and Sahara One at No.2,3,4,5,6 positions respectively.

Star Plus launched its new dancing reality show ‘India‘s Dancing Superstar‘ on 27 April that opened with a 2.5 TVR. The show replaced Nach Baliye Sriman vs Shrimati that concluded with a 1.8 TVR on 21 April. The other shows of the channel have seen a drop in eyeballs.

Colors, the Viacom18 channel, has lost three GRPs to register 164 GRPs.

Following Colors is Sony that had premiered the Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer ‘Jab Tak Hai Jaan‘ on 21 April. The movie clocked a 2.4 TVR in its first airing on Indian television.

The Yash Chopra-directed movie ran for around four hours from 7.30 pm, helping the channel get around 19 gross rating points (GRPs). Set ended the week with 150 GRPs. Sab is next with 125 GRPs (last week 123) while Life OK closed the week with 101 GRPs (103 GRPs).

Sahara One with 20 GRPs (last week 21 GRPs) remained at the bottom of the channel ladder.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories