MAM

IPL6 takes Max to the top of the GRP charts

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/02/08/Sony%20Max.jpg?itok=OVA1z9Jn

MUMBAI: It‘s not only Gayle, Bravo and Pollard who have been hitting the maximum in the sixth season of the Indian Premier League. Sony Max has trumped Star India‘s flagship Hindi general entertainment channel Star Plus to take the lead in the GRP race for week 17 of TAM.

As per TAM data (C&S, 4+, HSM) provided by Max, the channel has notched 248 GRPs in the fourth week of the tournament, making it the number one channel in India. Star Plus managed to collect 215 GRPs (last week 233) in the week ended 27 April.

Meanwhile, Max and Sony Six collectively garnered 304 GRPs.

The tournament also continues to beat all competition in prime time. Pepsi IPL‘s average primetime viewership is at 3.6 TVR as compared to Star Plus‘s 2.0 TVR, Colors 1.6 and Zee TV at 1.7 TVR in the Hindi Speaking Market (HSM).

Pepsi IPL 6 also registered a reach of 168 million viewers in just four weeks and has already surpassed the total reach of any of the previous editions of the league. Sony Max EVP and business head Neeraj Vyas said, "Our ratings of this week reiterate the fact that Pepsi IPL 2013 is the biggest entertainer of the year. We are indeed delighted to see that it has already achieved such incredible reach just halfway through the tournament. We are thrilled that it continues to offer spectacular entertainment to our viewers and unparalleled value to our partners."

On the Hindi GEC Space, Zee TV has emerged as the biggest gainer of the Hindi GECs genre in the week 17 of TAM‘s ratings. The flagship Hindi GEC from Zee Entertainment Enterprises (Zeel), added around 22 GRPs to register 191 GRPs. Almost all the shows of the channel have witnessed improvement in numbers.

As per TAM data (HSM including 5 new LC1 markets, C&S, 4+) sourced from a channel, the pecking order of the Hindi GECs remained the same in week 17 of TAM, with Star Plus leading the flock followed by Zee TV, Colors, Set, Sab, Life OK and Sahara One at No.2,3,4,5,6 positions respectively.

Star Plus launched its new dancing reality show ‘India‘s Dancing Superstar‘ on 27 April that opened with a 2.5 TVR. The show replaced Nach Baliye Sriman vs Shrimati that concluded with a 1.8 TVR on 21 April. The other shows of the channel have seen a drop in eyeballs.

Colors, the Viacom18 channel, has lost three GRPs to register 164 GRPs.

Following Colors is Sony that had premiered the Shah Rukh Khan, Katrina Kaif and Anushka Sharma starrer ‘Jab Tak Hai Jaan‘ on 21 April. The movie clocked a 2.4 TVR in its first airing on Indian television.

The Yash Chopra-directed movie ran for around four hours from 7.30 pm, helping the channel get around 19 gross rating points (GRPs). Set ended the week with 150 GRPs. Sab is next with 125 GRPs (last week 123) while Life OK closed the week with 101 GRPs (103 GRPs).

Sahara One with 20 GRPs (last week 21 GRPs) remained at the bottom of the channel ladder.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Arvind_RP.jpg?itok=SYfK9Y7F
Arvind RP is new director of marketing, communications for McDonald's west and south

Hardcastle Restaurants Pvt Ltd, a subsidiary of Westlife Development Ltd and master franchisee of McDonald’s restaurants in West and South India, has announced the appointment Arvind RP as its director-marketing and communications . He has been trusted with the responsibility of leading the overall...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/24/Vinod_Thadani.jpg?itok=8PetcLgB
Mindshare teams trained to be media neutral: Vinod Thadani

Excited about handling the complete integrated media directive for Hindustan Unilever Ltd , after the big digital mandate win in August last year, Mindshare Fulcrum is all pumped up about serving the best possible media solutions to the brand.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/uri.jpg?itok=jl5zkjUq
Movie Partnership PUBG - URI: The Surgical Strike

Movie promotions broke new ground when URI: The Surgical Strike, produced by RSVP (Ronnie Screwvala Productions) Movies, became the first Indian movie to join hands with PUBG Mobile to launch a surgical strike on Pochinki, one of the largest and most popular towns in the game’s maps.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/kos.jpg?itok=9V866YG8
Marico India appoints Koshy George as CMO

Marico Ltd has appointed Koshy George as chief marketing officer, Marico India. In his new role, George will be responsible for leading the brand marketing initiatives of the company.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/neo.jpg?itok=6DO7-wz5
NeoNiche partners DG7 for omnichannel experience

NeoNiche Integrated, an award-winning, experiential marketing company, has entered into a strategic partnership with DG7, a full-service digital agency that specialises in providing B2B digital marketing solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/collage.jpg?itok=orQHYg2K
Leo Burnett India wins creative mandate for Cholayil’s flagship brands

Leo Burnett India has won the creative mandate for Cholayil’s flagship brands Medimix, Cuticura, and Krishna Thulasi for its entire existing product portfolio and future launches.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/monk.jpg?itok=MhLORLHM
Monk Media Network unveils new brand identity on third anniversary

To mark its third anniversary, Monk Media Network - digital marketing agency, with content, social media, and video production at its core - unveiled its new logo, recently.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/ipros.jpg?itok=qnsEqNc4
iProspect India strengthens creative team with two new hires

iProspect India, the digital performance agency from Dentsu Aegis Network has announced two new additions to its creative team; Bobby Thomas and Dhanesh MS, both of whom will join as creative directors.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/01/23/jeep.jpg?itok=PSYkWSlw
Jeep Compass bids adieu to mediocrity in new campaign

FCA has unveiled a new integrated campaign ‘This Is It’ for its flagship model, the Jeep Compass. The campaign has been conceptualised and created by Leo Burnett India. The new film positions the Jeep Compass as the ultimate SUV by capability, creature comforts, gadgets and importantly, safety.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories