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IPL5 opening ceremony fails to mesmerise viewers

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MUMBAI: Blame it on overdose of cricket, lacklustre performance of Indian cricketers or simply bad presentation, but the opening ceremony of the fifth season of the Indian Premier Leage (IPL) has failed to enthral the viewers.

Despite the presence of Bollywood Badshah Amitabh Bachchan and a host of other celebrities, the event on 3 April remained a disappointment with a TVR of 1.11 in the six metros, as per data provided by TAM Sports (C&S, 4+).

Incidentally, this is the lowest rating garnered by the opening ceremony in India. Only in the second season when IPL was conducted in South Africa, the rating for the six metros was lower at 0.29 TVR.

In the first season, the opening night had clocked a TVR of 2.9. In the third and fourth seasons also, the ratings stood at 2.9 and 3.3 TVR respectively.

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