IPL4 online viewership up 62% in first week over IPL3

IPL4 online viewership up 62% in first week over IPL3

YouTube

MUMBAI: The IPL 4 online viewership has witnessed a surge of 62 per cent in the first week, over last year.

In IPL 3, during the same period, YouTube had recorded over 5.5 million channel views, whereas this year the combined page views of Indiatimes and YouTube for the same period has grown to 8.8 million.
 
According to Indiatimes, 12 April recorded the highest page views for a single day: 1.7 million.

On this day, two matches were played, Rajasthan Royals versus Delhi Daredevils and Royal Challengers Bangalore versus Mumbai Indians.
 
The concurrent users on an average have been 40,000-45,000 during the match.

Times Internet CEO Rishi Khiani said, "We are excited about the response we’ve got so far and it will continue to build as we progress in the tournament. We are foreseeing a bright future for online screening of IPL matches in coming years."