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IPL4 averages 4.2 TVR in metros in 2nd week

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MUMBAI: The IPL fever is on. As per data from Tam Sports for the week ended 16 April, the 12 matches that were played clocked an average TVR of 4.2 in the six metros.

Once again, the primetime matches got better numbers when compared to the non-primetime matches.

Five matches were played in the 4-7 pm slot while the remaining seven were at the 8-11 pm time band.

The average TVR for primetime matches in the metros was 4.92, while the same for the non primetime was 3.08 TVR.

Interestingly, when compared with the last season of IPL in the likewise full-week ratings, 11 matched were played in the week. The average TVR of the matches was 5.3 TVR in the six-metros.

Meanwhile, Max, the official broadcaster, has added 146 GRPs (gross rating points) during the week to close the tally with 437 GRPs (from 290 GRPs in week before), according to Tam Sports.

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