IPL: Take the 'Royal Challenge' to win a gold bat

BANGALORE: Celebrating the chutzpah and razzmatazz around the frenetic DLF IPL frenzy, Royal Challenge from the house of United Spirits Limited has unveiled a Gold Bat which is up for grabs for that one fan who is game for the DLF IPL challenge.
Royal Challenge has launched a limited edition DLF IPL pack with a contest that allows every individual to create their own virtual DLF IPL team comprising members from Royal Challengers, Delhi Daredevils and Kings XI Punjab.

Now you can have Jacques Kallis, Yuvraj Singh and Virender Sehwag in your own team. All you have to do is sign up for the contest and start building your own team and every time a player of your virtual team scores runs or takes wickets in the DLF IPL matches, you get to score points that brings you closer to winning the coveted winning prize: a commemorative memoir in the shape of a bat that of 24 carat plated gold, studded with 90 real diamonds and 188 rubies sponsored and manufactured by Gitanjali Lifestyle Ltd. The bat will be autographed by the players themselves.
Debashish Shyam, Business Head, United Spirits Limited, said, “In sports everyone enjoys a true royal challenge to create that differentiating mark. Royal Challenge has seized this opportunity to make this year‘s DLF IPL a more memorable one. In conjunction with Royal Challengers, Delhi Daredevils and Kings XI Punjab, the brand has truly upped the ante to mark this DLF IPL season in gold. This initiative is to provide a platform for DLF IPL fans to choose their favourite cricketers and experience their own victory that will stand in gold. This Limited edition pack from Royal Challenge is an effort from our side to add more cheer and festivity around this year‘s DLF IPL celebrations."
Anil Prabhakar, Vice President - Business Development, Gitanjali Lifestyle Ltd said, “We at Gitanjali are pleased to support the consumer scheme being implemented by United Spirits Limited. This will reinforce our association with Cricket in general and USL in particular. By sponsoring the cricket bat and gold coins we also hope to generate goodwill among the consumers."

Latest Reads
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories