BANGALORE: Celebrating the chutzpah and razzmatazz around the frenetic DLF IPL frenzy, Royal Challenge from the house of United Spirits Limited has unveiled a Gold Bat which is up for grabs for that one fan who is game for the DLF IPL challenge.
Royal Challenge has launched a limited edition DLF IPL pack with a contest that allows every individual to create their own virtual DLF IPL team comprising members from Royal Challengers, Delhi Daredevils and Kings XI Punjab.
Now you can have Jacques Kallis, Yuvraj Singh and Virender Sehwag in your own team. All you have to do is sign up for the contest and start building your own team and every time a player of your virtual team scores runs or takes wickets in the DLF IPL matches, you get to score points that brings you closer to winning the coveted winning prize: a commemorative memoir in the shape of a bat that of 24 carat plated gold, studded with 90 real diamonds and 188 rubies sponsored and manufactured by Gitanjali Lifestyle Ltd. The bat will be autographed by the players themselves.
Debashish Shyam, Business Head, United Spirits Limited, said, “In sports everyone enjoys a true royal challenge to create that differentiating mark. Royal Challenge has seized this opportunity to make this year‘s DLF IPL a more memorable one. In conjunction with Royal Challengers, Delhi Daredevils and Kings XI Punjab, the brand has truly upped the ante to mark this DLF IPL season in gold. This initiative is to provide a platform for DLF IPL fans to choose their favourite cricketers and experience their own victory that will stand in gold. This Limited edition pack from Royal Challenge is an effort from our side to add more cheer and festivity around this year‘s DLF IPL celebrations."
Anil Prabhakar, Vice President - Business Development, Gitanjali Lifestyle Ltd said, “We at Gitanjali are pleased to support the consumer scheme being implemented by United Spirits Limited. This will reinforce our association with Cricket in general and USL in particular. By sponsoring the cricket bat and gold coins we also hope to generate goodwill among the consumers."
