MAM

IPL ratings on an upswing curve

MUMBAI: The Indian Premier League (IPL) is improving its ratings on Max channel, the official broadcaster for the event.


The nine matches from 21-27 March averaged a TVR of 4.82, according to Tam data for the All-India market. This is higher than the first 14 matches from 12-20 March that had notched a TVR of 4.69.
 
Overall, the 23 matches got an average TVR of 4.74 which is slightly below what the corresponding period in the first season achieved (4.84 TVR). In the second season when the event was shifted to South Africa, the average TVR was 4.36.


This season 121 million viewers have tuned in to the event so far. In the first season, the first 23 matches got a cummulative reach of 88 million viewers, while the second season drew in 105 million viewers.
 
The highest rated match for this season got a TVR of 6.67, as Mumbai Indians engaged in a contest against Kolkata Knight Riders on 22 March. Also faring well was a match between Mumbai Indians and Chennai Super Kings that fetced a rating of 6.38. Clearly the Mumbai Indians and Sachin Tendulkar are pulling in fans from across the country.


By contrast, a match between Kolkata Knight Riders and Kings XI Punjab got a TVR of 5.28. A match between Deccan Chargers and Rajasthan Royals only got a rating of 4.25.
 
Timing is also playing a role. A match between Delhi Daredevils and Royal Challengers Bangalore got a rating of 2.57 as the match started at 4 pm.


In terms of in-stadia advertisng, the top three advertisers were DLF, Citibank and Hero Honda. The top in-stadia brands were DLF, Citi, Fly Kingfisher, Vodafone and Karbonn Mobiles. The top in-stadia platforms were Banner, Perimeter Board and Arm Sticker (On Player), according to Tam data.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Dharmender-Kapoor_1.jpg?itok=vg08viDb
Toolway selects Birlasoft for SAP implementation

MUMBAI: Birlasoft (India) Limited has announced its selection as a strategic partner to Toolway Industries Ltd., a Toronto, Canada based company to implement SAP S4 HANA 1610 along with SAP Hybris B2B for modernizing its ERP systems. Birlasoft will offer end-to-end implementation services of SAP S...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Anuj%20Mathur-800x800.jpg?itok=UcmQHrtc
Canara HSBC OBC & WWF raise 'Earth Hour' awareness

MUMBAI: WWF-India, in association with Canara HSBC Oriental Bank of Commerce Life Insurance hosted Pedal for the Planet 2017, a Cyclothon and Walkathon to celebrate the world’s largest grassroots environmental campaign – Earth Hour 2017.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/30/Neela_Marikkar-Ashish_Bhasin.jpg?itok=1AYP71GE
Dentsu Aegis buys Lankan Grant Group, closure this week

MUMBAI: Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Grant Group, the largest independent creative agency and the pioneer of advertising in Sri Lanka. The acquisition of the 59-year-old integrated agency is Dentsu Aegis Network’s first foray into the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/low%20%281%29.jpg?itok=Hrp9R7zY
Lin's 'sabziwala' reintroduces Rohan's 'price protection'

In the current Indian scenario, the combined effect of demonetisation, crackdown on un-taxed incomes, and a series of Bills passed by the government to make real estate more regulated, the consumer is anxiously holding their breath for real estate prices to fall in urban India. It’s made the real...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Ganesh%20Balakrishnan.jpg?itok=R3GXkS0i
ShopClues unveils express payout for merchants

MUMBAI: ShopClues, one of India’s first and largest managed marketplaces, has always been at the forefront of innovation for its merchants and has, in the past, launched an array of services to help enhance its merchants’ business online. Building on its merchant-focused portfolio, the platform has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Panasonic.jpg?itok=nVRFhRlE
P.V. Sindhu Panasonic Batteries' face for 3 yrs

MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products. The 21 year old, ace-...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Datawind.jpg?itok=mVI-IVVL
DataWind launches ‘VidyaTab-Punjabi’ in India

MUMBAI: DataWind, Inc. has yet again come up with a new innovative product – VidyaTab-Punjabi. The leader in delivering Internet access to emerging markets, Datawind, has partnered with Vismaad Inc., the leading developer of educational and animated Punjabi content to launch the first ever Punjabi...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/29/Shilpa-shetty.jpg?itok=pLSL2NoF
Shilpa Shetty is Yakult Danone brand ambassador

MUMBAI: Yakult Danone India Pvt. Ltd., a 50:50 joint venture between Yakult Honsha, Japan and Groupe Danone, France, both global leaders in probiotics announced Bollywood celebrity Shilpa Shetty Kundra as their new Brand Ambassador. This comes in wake of the company’s concerted plans to spread the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/28/MUNCH.jpg?itok=EP-hUylk
Nestlé Munch partners Baahubali 2, with five packs & campaign

Nestlé Munch, one of Nestlé India’s most popular brands in the chocolate and confectionery category, has associated with India’s mega movie franchise Baahubali for the release of Baahubali 2, The Conclusion. As the film buffs gear up for the year’s most anticipated movie, the partnership will be...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories