MAM

IPL opens strongly with a rating of 7 in Metros

MUMBAI: The third edition of the Indian Premier League (IPL) which kicked off on 12 March 2010 got a rating of 7 c&s4+ six Metros for the match between the Deccan Chargers and the Kolkata Knight Riders.


The figure is less than the first match of the first edition of the IPL which got a rating of 8.2. It is however better than the second edition in South Africa which had managed a rating of 5.6. 
 
In digital homes the first match for the third edition did better with a rating of 8.6 compared with a rating of 7.2 in the second edition.


The IPL has grown its reach. The first match was viewed by 17.6 million viewers and 2.3 million digital homes. In the second edition the first match got a reach of 12.3 million homes while the digital viewership was 1.7 million.
 
In the first edition 12.5 million homes tuned in. While the IPL is seen as a mass property this time around 55 per cent of viewership came from SEC A and B homes c&s4+.


This is an increase from the 50 per cent figure in the second edition and 51 per cent in the first edition. The event is still heavily skewed towards males. However the percentage of women who watched the first match rose to 38 per cent this time from 34 per cent in the second edition. In the first edition 38 per cent of viewership came from women.


As in previous years the youth watch this event the most. 28 per cent of viewership came from the 15-24 age bracket. This is a slight decline from the 31 per cent last year. The ad volume during the first match for the third edition increased by four minutes to 45 minutes compared with 41 minutes in the first and second editions.
 
The top three ad platforms this year were Pull-Through, Push Backs and Fair Play Award. Last year they were Push Backs Action Replay and Fair Play Award. In the first edition they were Push Backs and Action Replay.


The top advertisers this around were Vodafone, Samsung and Tata Teleservices. Last time the top advertisers were Airtel, Vodafone and Heinz. In the first edition the top three advertisers were Vodafone, Hyundai and Coca Cola. The top three brands who advertised this year were Vodafone Cellular Service, Samsung Dual Slim Active Phones and Tata DoCoMo.


Last time around the top three brands who advertised were Vodafone Cellular Phone Service, Airtel Cellular Phone Service and Glucon D. In the first edition the top three brands who advertised for the opening match were Vodafone Customer Service, Sunfeast Golden Bakery and Max Newyork Smart Investment Pension.


On-screen the top advertisers were Jaquar, Hyundai and Hero Honda. Last year they were Ritnand Balved Education Foundation (Amity), Bharti Airtel and Hyundai Motor India. in the first year they were Standard Chartered Bank Vodafone Essar and Coca Cola India. The top three on-screen brands this year were Hyundai i10, Artize and Hero Honda Cbz Extreme. Last year they were Amity University, Airtel Broadband and Havells. In the first edition they were Standard Chartered, Vodafone and Citi.
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & Small Big Idea create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC Ergo hires LinTeractive

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ashish%20%281%29.jpg?itok=y3ndaYCZ
DAN, a friend in need

InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/shergill%20%281%29.jpg?itok=ot1krGRJ
Pitchfork Partners hired by Nyka Events

Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Yepme.jpg?itok=RspIrgeY
Online fashion brand Yepme expands into Europe

MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ShopClues800.jpg?itok=nCzJyfWZ
Make the most of this bargain, says ShopClues

MUMBAI: ShopClues, one of India’s largest managed marketplace known for its deals and unparalleled price points, is now ready to roll out its ShopClues Surety programme alongside its Super-Bargain Sale.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories