IPL opens on a strong note

MUMBAI: Looks like the World Cup hangover does not exist for the Indian cricket fan who just wants more. The fourth edition of the Indian Premier League (IPL) has delivered an average TVR of 4.82, according to data from Tam Sports c&s4+ all India.

By comparison, the first three matches of the World Cup had delivered an average TVR of 3.15. Two of those matches did not feature India.

29 million viewers watched the first match this time around compared to 13 million viewers for the second match and 21 million for the third match.
The opening match between Chennai Super Kings and Kolkata Knight Riders got a TVR of 7.14, an increase over the 7 TVR that the opening match between Deccan Chargers and Kolkata Knight Riders had got last year.

Last year, the IPL had managed an average TVR of 4.6 across the event. Overall, the recently concluded World Cup had a TVR of 3.83. The nine India matches gave a TVR of 12.

The IPL matches‘ ratings are showing a similar pattern. The second match between the Deccan chargers and Rajasthan Royals got a TVR of 2.39 as it was played early in the evening. The third match between Kochi Tuskers Kerala and Royal Challengers Bangalore got a TVR of 4.94.
Meanwhile, in the Metros c&s4+, the three matches got a TVR of 5.15, a slight drop compared to 5.7 last year, 5.37 in 2009 and 6.25 in the first year.

Interestingly in six metros c&s4+ the digital homes are showing a better TVR, although the reach is much less. The three matches have averaged 6.71 TVR compared to 5.15 otherwise. The opening match got an impressive 9.42 TVR in digital homes compared to 7.77 otherwise.
A media buyer notes that the ratings are in line with what had been expected especially among males. "While one match might have delivered a lower rating, overall the rating is what had been expected. Having said that, it is too early to take a call on the IPL‘s delivery," he said.

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