IPL opens on a strong note

MUMBAI: Looks like the World Cup hangover does not exist for the Indian cricket fan who just wants more. The fourth edition of the Indian Premier League (IPL) has delivered an average TVR of 4.82, according to data from Tam Sports c&s4+ all India.

By comparison, the first three matches of the World Cup had delivered an average TVR of 3.15. Two of those matches did not feature India.

29 million viewers watched the first match this time around compared to 13 million viewers for the second match and 21 million for the third match.
The opening match between Chennai Super Kings and Kolkata Knight Riders got a TVR of 7.14, an increase over the 7 TVR that the opening match between Deccan Chargers and Kolkata Knight Riders had got last year.

Last year, the IPL had managed an average TVR of 4.6 across the event. Overall, the recently concluded World Cup had a TVR of 3.83. The nine India matches gave a TVR of 12.

The IPL matches‘ ratings are showing a similar pattern. The second match between the Deccan chargers and Rajasthan Royals got a TVR of 2.39 as it was played early in the evening. The third match between Kochi Tuskers Kerala and Royal Challengers Bangalore got a TVR of 4.94.
Meanwhile, in the Metros c&s4+, the three matches got a TVR of 5.15, a slight drop compared to 5.7 last year, 5.37 in 2009 and 6.25 in the first year.

Interestingly in six metros c&s4+ the digital homes are showing a better TVR, although the reach is much less. The three matches have averaged 6.71 TVR compared to 5.15 otherwise. The opening match got an impressive 9.42 TVR in digital homes compared to 7.77 otherwise.
A media buyer notes that the ratings are in line with what had been expected especially among males. "While one match might have delivered a lower rating, overall the rating is what had been expected. Having said that, it is too early to take a call on the IPL‘s delivery," he said.

Latest Reads
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Marketing Brands
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories