MUMBAI: It seems that the cricket euphoria in India is never- ending. Just after the World Cup when experts were casting doubts on the Indian Premier League (IPL) viewership, the impact on other genres is showing.

As per Tam data for the week ended 16 April, the Hindi general entertainment channel (GEC) genre has lost 60 GRPs (gross rating points) compared to the previous seven-day run.

In the week under review, the GECs raked in 1149 GRPs as against 1209 GRPs in the trailing week.

Star Plus, Colors and Zee TV, who are the top three ranking channels, lost 15, 30 and 23 GRPs respectively. However the pecking order remained unchanged with Star Plus collecting 319 GRPs, Colors 218 GRPs and Zee TV 197 GRPs respectively.

Interestingly, during the first full week of the World Cup, the GEC genre had lost just 37 GRPs. The GECs mopped up 1181 GRPs in the week ended 26 February.

Among the GECs, Sony Entertainment Television (Set) maintained its fourth position with 146 GRPs (last week 152) while sister channel Sab came in close with 135 GRPs (139 GRPs).

Meanwhile, Imagine TV was the only channel which added 11 GRPs during the week to close the tally with 68 GRPs.

Star One and Sahara One were at 33 GRPs (from 32) and 30 GRPs (from 25), according to Tam data.