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IPL knocks out 51 Hindi GEC GRPs

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MUMBAI: The IPL fever is gripping viewers of Hindi general entertainment channels. The GECs collectively lost 51 GRPs (gross rating points) in the week ended 14 April, indicating that the weakened T20 league is still having a lot of steam left.

As per TAM data for the Hindi speaking markets (C&S, 4+), during the second week of IPL the top four GECs shed 47 GRPs, with Zee TV leading the pack with a loss of 19 GRPs.

In fact, Zee TV and Colors fell below the 200 GRP mark after a long time.

The order of the GECs, however, remained unchanged. Star Plus continued to lead the lot despite losing 9 GRPs. The channel closed the week with 262 GRPs, down from 271 in the previous week.

Sony Entertainment Television (Set) and Zee TV, which came strikingly close last week, saw the gap widening as Set lost 6 GRPs while Zee TV lost 19.

Set ended the week with 205 GRPs in the kitty, while Zee slumped to 192 GRPs. Colors at fourth place lost 13 GRPs to clock 190 GRPs in the week under review.

Sab, the second GEC from the Sony stable, lost 3 GRPs to end the week with 122 GRPs (from last week 125).

Star India?s second channel Life OK was the only channel which saw a gain of 5 GRPs. The channel closed the week with 85 GRPs.

Imagine TV, which ceased operations on 12 April and started running repeats, registered 57 GRPs, down from 64 in the previous week.

Sahara One remained at the bottom of the heap with 46 GRPs.

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