MAM

IPL forces Star Plus & Zee TV to unite in common ad

MUMBAI: The rising popularity of the Indian Premier League (IPL) has forced the two arch rivals, Star Plus and Zee TV, to join hands.
 
In a common ad released on the front page of The Economic Times, the two channels jointly screamed that the ?top Hindi serials outperform IPL.?
 
Using cricketing terms, the ad said the IPL was caught and bowled by Bidaai, Star Plus‘ top-rated show. Protecting Zee TV‘s turf, the ad also announced Pavitra Rishta (most-watched show for the channel) to have got IPL LBW (leg before wicket).


Quoting Tam data from week 11-14, the front page ad claimed the top four Hindi GEC shows ? Bidaai, Yeh Rishta (Star Plus), Balika Vadhu (Colors) and Pavitra Rishta (Zee TV) - to have garnered more eyeballs than the IPL. 
 
?IPL match average remains lower than that of top four Hindi general entertainment shows (30-minute average ratings),? the ad said. The ad sources Tam data for C&S 4+, Hindi-speaking market.


While IPL scores a TVR of 5 for week 11-14, Bidaai is ahead at 5.9 TVR, Yeh Rishta at 5.8 TVR, Balika Vadhu at 5.4 TVR and Pavitra Rishta at 5.3 TVR.


"When India‘s favourite cricketers were battling it out on the field, more Indians were following Sadhana in Bidaai or one of their favourite characters on Hindi general entertainment channels. Clearly, it‘s not just cricketers who have millions of fans following them," the ad communicated.


The third edition of the IPL, running for 45 days on primetime television in India, is likely to net an advertising revenue of Rs 7.5 billion.


Clearly, Hindi GECs don‘t want ad monies to migrate from them to Max, the official broadcaster of the IPL from the Multi Screen Media (formerly Sony Entertainment Television India) stable.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/himalaya.jpg?itok=JqPS0dyJ
Himalaya launches first brand campaign

Wellness company, The Himalaya Drug Company launched its first brand campaign, - 'Khush Raho, Khushaal Raho' bringing to life its vision of 'Wellness in Every Home, Happiness in Every Heart’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/nba.jpg?itok=MACia1ui
NBA AND MCDONALD’S ANNOUNCE MARKETING PARTNERSHIP IN INDIA

The National Basketball Association (NBA) and McDonald’s today announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/big-b.jpg?itok=4vBPkQ4v
Big B launches campaign for Lux Inferno ahead of winter

LUX Industries manufactures more than 300 products across 14 brands under its belt, such as Lux Venus, GenX, Lux Cozi, ONN, Lyra, Cott’swool, Inferno etc.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/rahul.jpg?itok=VUOkzu9A
Fruitbowl Digital Is The Agency Of Record For A&O Realty

A&O Realty, one of Mumbai's leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its mandate to Fruitbowl Digital after a competitive multi-agency pitch which included two undisclosed finalists.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/bisleri.jpg?itok=FQL7uFKO
Bisleri says not every bottled water is Bisleri

Bisleri, India’s most trusted and No.1 bottled water brand, is back with a new campaign. Known all over India, as the brand that pioneered the concept of bottled mineral water in 1969, Bisleri has been a symbol of purity for the past 50 years, winning the trust of millions of consumers--to such an...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/ms.jpg?itok=LS9NnLfW
MS Dhoni becomes the face of BharatMatrimony

Online matrimony brand BharatMatrimony, has roped in iconic Indian cricketer Mahendra Singh Dhoni as its brand ambassador.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/mix.jpg?itok=Oitxj7kO
iProspect appoints Vishal Shah, Asad Khan as senior directors

MUMBAI: iProspect India, the digital performance agency from Dentsu Aegis Network, has appointed Asad Khan and Vishal Shah as senior directors to lead the SEO practice at the agency. With more than eight years of experience, Khan has chiefly been responsible for expanding business for the Southeast...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/12/off.jpg?itok=JvAZBeuV
MS Dhoni to captain Officer's Choice Blue

Officers Choice Blue Snacks, one of the largest consumer brands in the country, launched its new TVC campaign featuring Mahendra Singh Dhoni. 

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/10/dilwali.jpg?itok=jpBtyozV
Exide Life Insurance urges to strengthen Diwali checklist

This festive season, Exide Life Insurance took the unconventional route to reign in a Happy Diwali with its Zero Cost Term Insurance.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories