BANGALORE: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 Big FM Hyderabad has been appointed as the official radio partners for Deccan Chargers (DC) for the fourth season of the Indian Premier League.
To ensure Big FM listeners get to be part of all the action happening, Big FM in association with TVS Tyres and State Bank of Hyderabad has chalked out a programming mix both on-air and on-ground. An emotional campaign – ‘Mana Chargers, Mana Radio’ - has been planned to connect with 92.7 Big FM’s Hyderabadi listeners to garners support for the DC team, get all the experience of meeting their star players, win merchandise, match tickets, etc.
Among the initiatives by 92.7 Biog FM include: During the breakfast show hosted by RJ Shekar a listener will get three balls to play with Shekar, the winner who scores ten runs will get exclusive Deccan Chargers merchandise and opportunity to meet and greet the players of Deccan Chargers; A ‘Cheer Squad hunt’ in colleges to look out for a “Cheer squad” by which a 12 member squad comprising of enthusiastic youths who will stand chance to watch all DC matches played in Hyderabad for free, as well as squad get merchandise, etcs., for supporting the DC team.
92.7 Big FM Radio Operations Head-South Ramesh Bhaskar said, “IPL is an extremely fast forward format with lot of actions happening in and out of the field and our association with Deccan Chargers ensures the right mix of entertainment to our listeners as they seek information which ranges from match updates to merchandise to players information to the dressing room gossip and much more”.
As part of the on-ground activation, a specially fabricated canter will have a Big wish card taking messages of the people on the streets, the message card will be sent to the DC players.
To create further awareness about the games played, an innovative ‘Big Chargers Telugu Class’ has also been planned with foreign DC players who will visit studios and interact with localities. Listeners will get a chance to call in and teach the players three Telugu words of their choice with the one to remember most words at the end of the hour being declared the winner. Other initiatives include sledging in the local language, ‘Cheer the chargers’ slogan contest.
