IPL: Big FM Hyderabad partners Deccan Chargers

BANGALORE: Continuing its partnership for the fourth consecutive season of Indian Premier League, 92.7 Big FM Hyderabad has been appointed as the official radio partners for Deccan Chargers (DC) for the fourth season of the Indian Premier League.

To ensure Big FM listeners get to be part of all the action happening, Big FM in association with TVS Tyres and State Bank of Hyderabad has chalked out a programming mix both on-air and on-ground. An emotional campaign – ‘Mana Chargers, Mana Radio’ - has been planned to connect with 92.7 Big FM’s Hyderabadi listeners to garners support for the DC team, get all the experience of meeting their star players, win merchandise, match tickets, etc.
Among the initiatives by 92.7 Biog FM include: During the breakfast show hosted by RJ Shekar a listener will get three balls to play with Shekar, the winner who scores ten runs will get exclusive Deccan Chargers merchandise and opportunity to meet and greet the players of Deccan Chargers; A ‘Cheer Squad hunt’ in colleges to look out for a “Cheer squad” by which a 12 member squad comprising of enthusiastic youths who will stand chance to watch all DC matches played in Hyderabad for free, as well as squad get merchandise, etcs., for supporting the DC team.

92.7 Big FM Radio Operations Head-South Ramesh Bhaskar said, “IPL is an extremely fast forward format with lot of actions happening in and out of the field and our association with Deccan Chargers ensures the right mix of entertainment to our listeners as they seek information which ranges from match updates to merchandise to players information to the dressing room gossip and much more”.
As part of the on-ground activation, a specially fabricated canter will have a Big wish card taking messages of the people on the streets, the message card will be sent to the DC players.
To create further awareness about the games played, an innovative ‘Big Chargers Telugu Class’ has also been planned with foreign DC players who will visit studios and interact with localities. Listeners will get a chance to call in and teach the players three Telugu words of their choice with the one to remember most words at the end of the hour being declared the winner. Other initiatives include sledging in the local language, ‘Cheer the chargers’ slogan contest.

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories