MUMBAI: John Deere, manufacturer of agricultural tractor, has given its media planning and buying mandate to IPG Mediabrands‘ Brand Programming Network (BPN).

Confirming the news to indiantelevision.com, BPN India CEO informed, "The agency will handle the company‘s entire product portfolio and in fact work on the project has already begun. The ad spends on the account are in the range of Rs 150 million."

The brand‘s creative mandate is handled by Lowe Lintas, also an IPG agency.

Located near Pune, John Deere India is a subsidiary of Deere & Company, USA. It manufactures 5000 Series agricultural tractors.
The parent company was founded in 1837 and provides advanced products and services in the areas of agriculture, forestry, construction, lawn and turf care, landscaping and irrigation.