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Intex ropes in Farhan Akhtar as brand ambassador for its mobility business

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NEW DELHI: Bollywood ace actor-director Farhan Akhtar has been appointed brand ambassador for Intex range of smartphones.

The alliance between Akhtar and Intex Technologies is to cultivate the aggressively expanding mobile business of Intex which is expected to be the key revenue driver during the current fiscal.

Intex Technologies GM-Mobility Division Sanjay Kumar Kalirona said: "We are pleased to announce one of the leading icons of film industry, Farhan Akhtar as our brand ambassador who would be the face of our mobility division. Farhan is a versatile actor with youthful zeal and positive influence will distinctly bring forth shared synergies, values and beliefs and help Intex further expand its customer reach. Being one of the most multitalented actors we believe he will best fit with our brand. A tech enthusiast himself, we look forward to his refreshing ideas and are confident of a successful partnership that would take the Intex mandate to another height."

Expressing his excitement about his association with the Intex brand, Bollywood star Farhan Akhtar said: "I am excited to represent a forward-looking innovator like Intex. To me, Intex has been a long standing player that spells trust, credibility and innovation and evolves with the usage patterns of consumers like us. The products are versatile and offer value for money. I am looking forward to this association and the next line up of innovative offerings from the Intex stable."

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