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Internet news readership surpasses newspapers in the US for the first time

MUMBAI: The print media is in serious trouble. For the first time ever in history, more people have said that they got their news from the Internet than a print newspaper, according to an annual report on the news media. 
 
The study released by the Pew Research Center said the Web is now only behind television among U.S. adults as a mode of getting news - and the gap seems to be closing.


The report also predicted that in 2010, for the first time, online ad revenue surpassed print newspaper ad revenues. 
 
One of the challenges facing newspapers is that the largest share of online ad revenue is going to non-news sources, particularly to aggregators, the Washington think tank said.


Except newspapers, almost every sector from the industry experienced growth after two dreadful years.


Among the major news industry sectors, only newspapers suffered continued revenue declines last year — an unmistakable sign that the structural economic problems facing newspapers are more severe than those of other media, Pew said. 
 
The study found that newspapers missed out mainly due to their inability to embrace new media. Also, less progress has been made in charging for news than many in the journalism industry had predicted.


So far only about three dozen newspapers have moved to some kind of paid content on their websites and only 1 per cent users opted to pay.

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