Interface communications launches new campaign Nivea launches Men

MUMBAI: NIVEA India, an affiliate of Beiersdorf AG, has launched a brand new campaign for NIVEA Men Fresh Active Deodorant.

The campaign features Arjun Rampal who is the face of NIVEA MEN and follows the codes of simplicity and attempts to break the monotony in one-dimensional category like deodorants. The campaign kicks off on television as well as digital media and further builds the new brand platform: It starts with you.

Speaking on the launch of the campaign, NIVEA India MD Rakshit Hargave said: “The NIVEA MEN deodorant campaign highlights the new brand proposition of IT STARTS WITH YOU very well. Essentially, the platform IT STARTS WITH YOU urges Indian men to unlock their everyday potential and take charge of their lives. Arjun Rampal, our latest addition to the NIVEA family, fits seamlessly into the brand values as he too is selfmade & juggles multiple roles in life. He personifies masculinity, success & self confidence, all qualities which a NIVEA MAN represents.”

Commenting on being the part of the ad campaign, Arjun Rampal said, ‘‘I always endorse brands  & products  that I use personally.   The new NIVEA MEN range is a wonderful exciting range & definitely something that I use regularly. This new deodorant commercial is a very energetic film with a tongue in cheek humor about it. Most deodorant ads show men spraying the deodorant and girls falling over them. All that happens in this ad too, but wait for the last line.”

The campaign is conceptualized by ECD Robby Mathew and creative director & copywriter Rakesh Menon of Interface communications and the production company is Future East Film.

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