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Intercontinental gets Cogmat to handle its social media duties

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MUMBAI: Digital agency Cogmat has been roped in by luxury hotel InterContinental Marine Drive to handle its social media mandate. This is a first for the Mumbai-based luxury hotel and the spends on social media are estimated to be 10 per cent of the total marketing budget for the digital medium.

The core idea of the campaign will be to drive the brand message on the social media platform. No pitch was called for the account.

Cogmat’s duties on the mandate include reviving the existent properties that Intercontinental Marine Drive on the social media platforms like Facebook and Twitter. It will also be involved in enhancing the brand’s online reputation using social media and industry relevant websites such as Tripadvisor, Zomato, Burrp and Lonely Planet by answering guest queries and calling for customer feedback.

Earlier this month, Neemrana Hotels hired Internet Moguls for search engine optimsation.

Cogmat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals like education, luxury hospitality, financial services, FMCG and retail. Its clients include Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.

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