MUMBAI: DDB Mudra‘s brand consultancy agency Interbrand India has added Mahindra Group to its roster of clients that includes Tata Group and Godrej.

The Interbrand offices in Mumbai and London will carry out the assignment. Mahindra is looking to establish itself as one of the world‘s most valuable brands.

Formed by the transition of Water, the brand strategy and design consultancy of DDB Mudra Group, to Interbrand, Interbrand India offers complete suite of brand consulting services including brand strategy, audit/evaluation, design, brand management and verbal identity. The operation will continue to be located in Mumbai.

Interbrand India MD Ashish Mishra said, "We want Indian companies to realise that brands are not mere logos or slogans but rank among the most important assets a business owns. As the world‘s leading brand consulting firm, our task, quite simply, is to help the Best Indian Brands graduate to Best Global Brands."