MUMBAI: InMobi, a global mobile advertising and discovery platform,has recently partnered with Tapjoy, a platform for mobile advertising and app monetisation, to monetise Tapjoy’s inventory in India.

Mobile gaming continues to see growing adoption in India. According to a report by Nasscom, mobile game downloads are expected to expand at a CAGR of 58 per cent over the next five years, touching an estimated 5.3 billion downloads in 2020.

Capitalising on this trend, InMobi’s partnership with Tapjoy presents a robust opportunity for Indian advertisers to enhance their reach to a wide selection of global mobile gaming apps. Tapjoy has 40 million unique users in India across popular mobile games such as 8 Ball Pool, Criminal Case, Shadow Fight 2, and Subway Surfers, and advertisers will be able to expand their reach beyond InMobi’s 135mn unique devices in India through access to Tapjoy’s India inventory.

Tapjoy’s Interplay ads help marketers connect with a qualified audience in premium apps.

“We are excited to be Tapjoy’s exclusive monetization partner in India. Mobile gaming is growing at an exponential pace in India and through this partnership we are bringing the best of global mobile gaming inventory to advertisers in India who want to reach high quality users,” said InMobi VP and GM India Vasuta Agarwal.

"Our international game studio partners are seeing very strong growth with Indian consumers and we're excited to work with InMobi to ensure those audiences are presented with highly engaging rewarded ads from their favorite local brands," added Tapjoy strategy SVP Paul Longhenry.