MUMBAI: Bengaluru-based mobile advertising network InMobihas has appointed Shrikant Latkar as vice president, global marketing.

Latkar comes in from innovation and technology services company Aricent Group where he was responsible for marketing all products and solutions for the product engineering services, carrier services and solutions units.

Latkar will be based at the InMobi San Francisco office in the USA. He will be responsible for leading the various marketing related aspects for InMobi which includes aligning the marketing strategy and brand positioning.

Latkar brings to the table over 18 years of experience in the technology industry and has held leadership roles in marketing, product management and engineering at firms like Juniper Networks, Avaya and Lucent Technologies.

Latkar said, "InMobi has enjoyed rapid growth and has helped to shape the success of the mobile advertising industry as it stands today. Its ability to offer enormous global reach, combined with a unique rich media platform - Sprout, for building and delivering HTML5 rich media ads to mobile devices gives it a significant advantage over the competition. I look forward to leading InMobi‘s marketing during such an exciting time in the industry."

InMobi founder and CEO Naveen Tewari said, "Shrikant joins InMobi as we continue to expand globally and offer the latest innovation to customers. We are very focused on creating global synergies across our products and solutions, and Shrikant‘s appointment is central in helping us to achieve this. With his vast experience in successfully bringing products to market and effectively communicating them, Shrikant is the ideal person to help us achieve our goals and create a cohesive offering on a global scale."