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Inkfruit unveils new brand identity

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MUMBAI: Consumer co-creation lifestyle brand, Inkfruit, has designed a new brand identity and tossed a new tagline, “be interesting”.

The new logo has been designed by White Canvas and aims to capture the essence of the tagline. 

The company will spread the new brand through a complete digital communications campaign and has also roped in Mavcomm Consulting as Public Relations partner to communicate the changing facets of Inkfrui.

White Canvas head-business Ameet Joshi stated, “The brief was simple and clear - the logo has to reflect Inkfruit’s core - Fun, Creative and Aware. We have given a form, a shape to these values. We have tried to define a unique space that would do justice to the attitude of the brand and get reflected in all the design elements that form an integral part of the brand‘s identity."

Inkruit has simultaneously unveiled the new homepage look.

Inkfruit co-founder and CEO Kashyap Dalal says, “After a lot of thought, we believe the two words “be interesting” perfectly echo the kind of people who are a part of the Inkfruit community and the kind of work we do. We felt that the visual identity of the brand should capture the energy, passion and creative thought behind it.”

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