Infiniti building on sponsorship of Formula One

MUMBAI: Luxury motoring brand Infiniti says that it is currently enjoying success in the sporting arena, through their sponsorship of Formula One construction team Red Bull Racing.

By forming a two-way promotional deal, the manufacturer claims to have received increased exposure and year-on-year sales increases, and the Red Bull team‘s use of Infiniti parts led to their victory in the Constructor‘s Championship last year.

The partnership was formally announced at the Geneva Motor Show in 2011, and will continue through the 2012 Formula One season. Through the collaboration, Infiniti will provide high-performance engines for Red Bull team cars and have a strong brand presence at every race. The Japanese manufacturer‘s logo will be prominently displayed on the body of each car, driver uniforms and other race equipment, guaranteeing Infiniti visibility at the track and throughout live television coverage.

Formula One World Champion Sebastian Vettel also acts as a global brand ambassador for Infiniti. As one of the championship-winning Red Bull Racing team‘s drivers alongside Mark Webber, Vettel is already sponsored by the brand, and is their first ever ambassador. To promote the manufacturer‘s range, Vettel has driven the Infiniti G37 convertible in a global music video this summer, and has also taken the starring role in a short film that forms part of the brand‘s 2012 advertising campaign. Infiniti will also add an exclusive Sebastian Vettel version of the FX to their roster later this year.

Infiniti senior VP Andy Palmer commented, "Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range. Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform, complementing Infiniti‘s ethos of Inspired Performance."

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