Indo-Pak duel: ESS eyes Rs 1.7 mn a spot

MUMBAI: For telecasting the mother of all battles, ESPN Star Sports is looking at getting Rs 1.7 million per 10-second spot, substantially higher from the Rs 4-5 lakh it was charging in the early stages of the World Cup competition.

As India takes guard against Pakistan in the semifinal contest on Wednesday, sources say the broadcaster has a little less than five per cent of inventory to sell.

At Rs. 1.7 million, the spot would be around three times what ESS had earlier been selling for its India package.

While declining to comment on inventory or rates, an ESS spokesperson said: "The price will be substantially higher than what it has been for the other matches. There is traction in the media for this match."

According to Dentsu CEO Sai Nagesh, the proposals have been put to clients and deals are likely to happen.

"It is not just about CPRPs anymore. For an India versus Pakistan match, the dynamics are different. For clients that couldn‘t afford packages earlier for the event, this match is a good shotgun approach to get reach, involvement and brand awareness," he says.

Nagesh believes the World Cup has delivered beyond expectations. "It is not just about the India matches. Even teams like Ireland have surprised with their performances. This led to viewers wondering what would happen next and sustained their interests," he avers.

Lodestsr UM COO Nandini Dias feels that at this rate, a client would have to shell out around Rs 30 million to get the desired visibility on a single day.

"It is a workable solution, though. It is an issue of outlay. A World Cup match at the final stages commands a premium. An India-Pakistan match would fetch an even higher premium," she says.

Latest Reads
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories