IndiGo launches new TVC to highlight intl fleet

MUMBAI: Low cost airline service provider IndiGo has launched a new television commercial dedicated to their new international operations.

The TVC was launched recently and currently is on-air on leading channels. The 61 seconds commercial is conceptualised by Wieden+Kennedy.

The film is shot in the format of a musical, wherein the actors - portraying as staff of the airlines - sing the features of the airlines to the audience. 
IndiGo president Aditya Ghosh said, "These are exciting times not only for us but for all avid travelers. Our all-new lively advertisement not only celebrates the milestone of us going international but also reiterates our promise of providing a hassle free and on time travel experience to our valued customers. It‘s the strong force of our staff/crew members and the belief of our customers that keeps us going and this is clearly reflected in the fun filled moments showcased in the new commercial."

Wieden+Kennedy MD Mohit Dhar Jayal said, "Every aspect of the IndiGo experience is designed to maximise customer satisfaction, and IndiGo‘s advertising is no different.

arketing propaganda just isn‘t IndiGo‘s style, which is why this film is such a great piece of entertainment. Enjoy!"
Shot with an all-star crew in Los Angeles under the direction of Steven Antin, the TVC is choreographed by Denise Faye.

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