MUMBAI: Telecom company Loop Mobile has roped in digital marketing agency Indigo Consulting to handle its social media initiatives.

The mandate includes tapping social media platforms to engage the relevant audience as well as online reputation management for the brand. This is an extension of the agency‘s current website management duties for the telecom service provider.

Indigo Consulting was recently acquired by Publicis Groupe‘s Leo Burnett.

The agency will be responsible for exploiting platforms such as Facebook and Twitter, along with other applications and new technology to help connect the online and offline activities of the brand. The agency‘s focus will be to create online buzz about Loop Mobil‘s positioning as Mumbai‘s Nonstop Network. It will also be involved in managing expectations effectively and build engagement apart from creating buzz on brand.

Indigo Consulting MD Vikas Tandon said, "Social media with its capabilities of creating engagement, conversations and activation allows brands a perfect opportunity to connect with their customers. Keeping this in mind, our social media strategy shall leverage creating a unique brand experience for the Loop Mobile customer or non-user while converging the brand’s online and offline efforts."

Loop Mobile (India) Limited head - corporate affairs and PR Arif Ali added, "With the growing opportunities that social media provides, we felt the need for an integrated approach for maximizing our digital and mobile communication needs. We have had a great working relationship with Indigo Consulting and we respect their experience in handling leading brands. Thus we welcome them as a strategic partner who with their deep understanding of online consumer behavior, shall help ensure a high level of social and digital interaction, provide creative ideas and strategy to boost the overall brand presence driving our core thought of Mumbai‘s Nonstop Network."

Indigo Consulting is a full-service interactive marketing and technology agency. Its services include online marketing, website design and development, search engine optimization and social media marketing. Indigo Consulting boasts of clients like Hindustan Unilever, Asian Paints, HDFC Bank, Kolkata Knight Riders, Abu Dhabi Commercial Bank, Thomas Cook, South Australia Tourism Board, Makemytrip and Cathay Pacific.