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Indigo Consulting beefs up its creative force

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MUMBAI: Indigo Consulting has made additions to its creative department to further strengthen its team. The digital agency that operates under Leo Burnett in India has got back Viresh Pawar and Monish Beloskar who have rejoined the agency in the capacity of senior group head creative and group head creative respectively to help drive Indigo Consulting’s creative mandate.

Former creative strategist for Jack In The Box Worldwide, Manav Parekh, has also joined the agency as associate creative director – copy.

Indigo Consulting creative director Navin Balakrishnan said, “With an ever-evolving business environment, in which consumers are co-creators of brands, creativity ultimately sets a brand apart. At Indigo Consulting, we want our clients to be those brands – the ones that are known for their creative breakthroughs. Having Viresh, Monish and Manav on-board not only adds to our award-winning talent pool, but also puts us in a better position to provide innovative digital marketing solutions to our clients.”

Prior to committing to his second stint at Indigo Consulting, Pawar worked with Interface Communications where he was senior supervisor, web design. Over the past decade, he has helped build digital identities for brands such as Oreo, Mahindra, HDFC Bank, HSBC Bank, BPL Mobile and Wipro.

Beloskar has 12 years of experience in interactive design. He rejoins the agency, from Puretech, where he was the design lead. His portfolio includes work for brands such as Gatorade, Kurkure, Panasonic, WWF, CondeNast Traveller and Piramal Group.

As a creative strategist, Parekh has worked on brands such as Red Bull India, Sony Music, PUMA, Windows Phone, Adobe India, Budweiser and Bacardi. In his new role at Indigo Consulting, he will work closely with Balakrishnan to assist in the ideation process as well as guide and nurture talent in the team.

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