MAM

India's Adventz signs $2-bn MoU with Israeli Lesico

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public?itok=O0F3fnj4

MUMBAI: Adventz Group, the Indian global conglomerate, has signed a US$2-billion-plus memorandum of understanding with Israel?s Lesico group to collaborate in the light rail transit (LRT) projects in Tel Aviv and Jerusalem. The announcement came today in the backdrop of a top-level Indian political and business delegation led by Prime Minister Narendra Modi touring the nation currently. The historic visit ? first time for any Indian PM - is being seen as a watermark in deepening economic and trade relationships between New Delhi and Tel Aviv.

The MoU between Lesico with Adventz Group will be a first for an Indian conglomerate with Group company Texmaco Rail & Engineering Limited, which will lend its exeprtise in building the Tel Aviv Metropolitan Area Mass-Transit System. TEXMACO?s role involves laying of tracks, installation of signaling, electrification, power sub-stations, and, command, control & communication equipment.

Adventz Group chairman Saroj Kumar Poddar said: ?The MoU showcases Indian companies? ability to not just serve the nation but also take their expertise elsewhere in the world."

As per the MoU, TEXMACO?s expertise is being sought in track-related works for the Tel-Aviv Red-Line and Jerusalem Green-Line LRT projects. The Tel-Aviv red line will be the first section of Light rail system in the Tel Aviv metropolitan area and the line will run in the northeast part of the Capital city with a significant portion of it underground. The total cost of the red line is estimated at approximately US $3 billion. The 19.6 km Jerusalem Green line will link the two campuses of the Hebrew University and continue towards South of the Holy City. There would be 36 stops in the Green Line, and is predicted to be used by 2 Lac passengers per day.

Lesico Group chairman Jechiel Leshman, said, ?The success of the Tel Aviv Metropolitan Area Mass-Transit System will lie in as much as it will touch every citizen?s daily life. The TEXMACO-Lesico collaboration goes beyond our joint capabilities; we are building for our future."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Kumar-Deb-Sinha.jpg?itok=l7NHDvJU
Kumar Deb Sinha joins The StoryLab as country head

MUMBAI: The StoryLab, the specialist content agency from Dentsu Aegis Network, has roped in Kumar Deb Sinha as the new country head for its India operations.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/VIVO-e151607033418.jpg?itok=uRcKDTbr
MediaCom wins media mandate for Vivo India

MUMBAI: Handset maker Vivo has awarded its media duties to GroupM’s media agency MediaCom. The account is estimated to be worth Rs 400 crore.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/sbi-revised-fd-rates.jpg?itok=Fm3WZRVu
SBI Life appoints Mullen Lintas & Mindshare

MUMBAI: SBI Life in its effort to establish a deeper connect with its consumers has appointed Mullen Lintas as its creative agency and Mindshare as the media agency, following a closely contested multi agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/maggi.jpg?itok=idVtR11A
Flipkart to exclusively launch Maggi special masala noodles

Nestlé India has announced that it will partner with Flipkart to launch MAGGI Special Masala Noodles, that epitomises the flavours of India and brings with it the goodness of 20 finely ground and whole spices, roasted to perfection.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/ipsos.jpg?itok=FQLRAbh-
Indians happy with Quality of Healthcarebut have concerns with Healthcare Systems and Diseases: Ipsos Study

55% Indians feel they have access to quality healthcare, 31% rate it neither good nor poor, while 15% rate it as poor. Interestingly, India is placed at the 11th spot in assessment of the quality of healthcare among the 28 countries covered in an Ipsos Global Advisor survey of more than 23,000...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/21/Birla_Cement.jpg?itok=RAb0ulmo
MP Birla Cement celebrated Independence Day with a flag without colours

Every year, at the stroke of the midnight preceding 15 August, India wakes up to pay a tribute to freedom. The nation celebrates Independence Day. The tricolour narrates a story of change and centuries of struggle. Together, the bands of saffron, white and green sing an ode to self sacrifice,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/cocacola.jpg?itok=v0ImZSxO
Coca-Cola restructures its leadership positions

Coca-Cola India has announced changes to its leadership structure with Sundeep Bajoria, earlier VP- strategy and insights, being elevated to VP--South West Asia (SWA).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/dentsu_0.jpg?itok=5z2jkmfE
Dentsu One uses a cat to endorse new Honda Jazz

Honda Jazz in collaboration with its creative agency Dentsu One, has launched a new campaign for its latest upgrade.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/20/menka.jpg?itok=VV8hWujT
Menaka Menon joins Leo Burnett Orchard as EVP & branch head for Bengaluru

Leo Burnett Orchard, The Leo Group’s full service integrated agency, has strengthened its senior management.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories