Indian TV ad market to grow by 10% predicts Informa

MUMBAI: Zenith Optimedia‘s optimistic report about the growth of the Indian TV ad market has been backed by a study from UK researcher Informa Media & Telecoms. The Informa study says that the Indian TV ad market grew 9.5 per cent to $1.06 bn, whereas China grew 9 per cent year on year to $4 billion.
The spurt in these two countries‘ spends enabled the Asia Pacific region to edge ahead of Western Europe in terms of TV ad spend for the first time. The Asia Pac region‘s figure totted up to $27.9 billion as against west Europe‘s $26.7 billion. Informa had expected A-Pac to do the trick by 2012, but the region bested the research outfit‘s estimates. The US, says Informa, is the world‘s largest TV ad region with spends of $38.9 billion.
Going forward, Informa has predicted that, the US TV ad market will be worth $47bn by 2015. Asia Pacific will be second at $34.4bn with Western Europe still trailing at $33.6bn. The total TV ad market will be worth $141 billion at that time.
The Informa study also crystalball gazed for 2010 with net TV worldwide advertising expenditure expected to grow 3.7 per cent to $116 billion. India is predicted to increase to the tune of 10 per cent while China will see a 12 per cent rise. South Africa which is hosting the World Cup soccer next month will perk up 15 per cent, with Turkey and Vietnam keeping pace, Argentina is expected to rise 16 per cent.

Informa has forecast that some nations will degrow in 2010. Amongst these figure the Czech Republic, Finland, Greece (no surprises here!!!), Hungary, Ireland, The Netherlands, Norway, Puerto Rico, Romania and Taiwan.

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