Indian railways advertises heavily on print, TV gets piddly amount

Indian railways advertises heavily on print, TV gets piddly amount

MIB

NEW DELHI: Indian Railways spent approximately Rs 1.68 billion and Rs 42.9 million on advertising on the print and electronic media respectively during 2010-11.

Parliament was told today that the amount spent on print media by the Railways during 2008-09 and 2009-10 had been approximately Rs 2.09 billion and Rs 1.58 billion respectively, while the amount spent on electronic media during the same period had been approximately Rs 6.75 million and Rs 36.5 million respectively.

Indian Railways follows the advertising policy framed by the Directorate of Advertising and Visual Publicity (DAVP) of the Information and Broadcasting Ministry, in respect of selection of media and advertising rates for both print and electronic media.

Depending upon the requirements of dissemination of information and the availability of funds, Railways release their advertisements, according to Minister of State for Railways KH Muniyappa.