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Indian Oil empanels 8 agencies for its corporate account

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MUMBAI: Indian Oil Corporation Limited (IOCL) has empanelled eight agencies - Continental Advertising, Interads, Newfields, Concept, RK Swamy BBDO, Inter Publicity, Siddhartha advertising and National Advertising - for its corporate account.

Among these eight agencies, National Advertising, Siddhartha advertising, RK Swamy BBDO and Inter Publicity are the new agencies while the remaining four have been retained to service the account.

The agencies were invited for the multi-agency pitch in October.

The empanelment will be for a period of two years. However, there is a provision of extension for another two years at the sole discretion of IOCL, company sources said.

Concept India MD Vivek Suchanti and Sr VP Aarti Arora confirmed the news of retaining the account to Indiantelevision.com. The other accounts that the agency won in recent past were Power Grade and National Highway Authority of India.

The creative duties for IOCL‘s products are handled by Grey Worldwide, McCann Erickson, Rediffusion-Y&R, Draftfcb Ulka and Contract Advertising.

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