MUMBAI: The Indian motorsports company Ten10 Racing has entered into a strategic tie up with sports marketing agency Percept Sport that will see the latter manage the team’s sponsorship marketing and management as well as work with Ten10 Racing in exploiting their marketing rights.
 
With motorsports and MotoGP in particular growing, Percept Sport believes that the entry of Ten10 Racing will provide a major fillip to the sport and further help raise its profile.
 
“From multiple points of view, MotoGP represents a great way for Ten10 Racing to profile a young India that is rapidly making strides at the international level as a young and growing superpower. We are very single minded and passionate about our goals – we are here to race and race hard and push ourselves to the limit,” said Ten10 Racing director Ramji Govindarajan.
 
“We at Percept Sports and Entertainment are delighted with the opportunity that our strategic marketing tie up with Ten10 Racing provides both sides. We would be taking care of the commercial exploitation of the rights and have long term plans for the same,” added Percept Sports and Entertainment COO Rukn Kizilbash. “Especially with the MotoGP officially coming to India in 2012, the coming year provides a great opportunity for the brand to grow with the team before they make their maiden home appearance.”

Apart from the team, Percept Sports would also be managing the commercial rights of young talent Sarath Kumar.