Indian market is both a challenge and an opportunity: Matt Seddon

MUMBAI: Matt Seddon, the newly appointed Saatchi & Saatchi India CEO, who will be replacing Kamal Basu, is all set to take the advertising agency‘s India business to newer heights.

Talking to, Matt revealed his plans for the growth in Saatchi & Saatchi India, which he thinks "needs to improve dramatically".

"For a global company like ours in a market like India, we need to dramatically improve our performance. The India and China businesses are not performing as good as other worldwide businesses," he said. 
Seddon, who will be shifting base from Manila, the Philippines, feels that India shows lots of potential but it is a challenge to tap the market. He said, "My job in India would be to take the business to the new level. There is a need to do better in India. It is both a challenge and opportunity. In India we are not meeting the real potential."

"I presently have three objectives in mind after I take over as Saatchi & Saatchi India CEO. Emersion and understanding of the business of India is the first thing on the list. I will sit with Kamal Basu (current CEO, serving notice period) and team and understand about the Indian clients, the market, capabilities of Indian offices, growth opportunities and then take necessary steps accordingly. I will refocus and recognise the business for growth. I will aim to grow the business with existing clients and also grow by roping in new clients", he added.

Digital media is evolving both in India and worldwide and Seddon feels that digital mind is required for the business‘s growth today. "It‘s important to facilitate digital thinking throughout the agency."

Seddon will be shifting to India in January 2012 and will be operating from the agency‘s Mumbai office. 

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