MAM

×

Indian Cinema Advertising Industry expected to touch 1400 crore by 2021

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/05/15/siddharth.jpg?itok=FerzHHuV

MUMBAI: Indian cinema advertising industry is one of the fastest growing mediums in the country today with a market size of approx. Rs. 1000 crore. It is currently growing at a rate of around 20 % annually which is the highest in the sector. The Industry is expected to touch a market size of 1400+ crores by 2021.

There were multiple factors that have played the role of a catalyst in the Indian cinema Industry. Factors such as technological advancement and the satellite transmission in the cinema industry have enabled the sector to accelerate speed, quality and the last mile connectivity. This has played a critical role in the Cinema Industry to deliver high quality services and products, compared other platforms such as TV, Radio and other digital platforms.

Mr. Siddharth Bhardwaj Chief Marketing Officer & Head of Enterprise Sales, UFO Moviez India Limited Said, “ Cinema has always been the best environment to be connected with the right target audience as 80% of the cinema audience today are in between the age group of 15-35 years. Moreover, the recent statistics shows that, 70% of audience are smart phone users who are today the change makers and target audience for movies and they are the future growth drivers of brands in India. “

He further added that “the next leg for the Industry's growth will come from India’s Urban Heartlands. As the choice of in-cinema advertising is growing across segments with high impact customer connect compared to Television and online medium. Today UFO is India’s largest in-cinema advertising platform, with the power to impact almost 2.4 billion viewers annually through 3700+ screens across 1290 cities & towns in the country.”

As the industry started producing more number of box office hits every week, advertisers and brands have a reason to come back to big screen more often. Also, festivals too add a reason to celebrate their product’s campaigns through big screens which is enabling the sector with better ROI and a reason to create a positive change in the overall Industry.

The digital evolution has managed to bring in the Advertisers and other opinion makers back to large screen advertisements. Gradually the impact of the same has started reflecting across cinema categories too. Once, advertisers chose to provide advertisements only during those big starred movies of Salman Khan or Shahrukh Khan; the trend has drastically changed due to network it has built today as it is helping them to reach out to a larger audience cutting across the language barrier.  

Brands keep coming every week, which is great for cinema as cinema is able to monetize inventory throughout the year. This is not only limited to big budget. Movies with great stories always had the power to connect with the right audience. However, there were many movies those hit the box office expectations too purely with the last mile digital connectivity that has been created by UFO.

Cinema has always been the passion of Indians and it has played an admirable role towards social impact. We always produced movies to match people’s imagination and Interest. Movies such as Toilet, Padman, Shubh Mangal Savdhaan, Badhaai Ho etc had the power to drive social change not only in metros but also in the heartland, as audience for the same now a days come from smaller towns.

Riding on the power of Cinema towards a social cause can have far reaping benefits in the short-run considering its large audience and acceptance amongst today’s youth.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Krushna.jpg?itok=kb-aeCSP
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Emami_Oil-Katrina_Kaif.jpg?itok=KXTXpXnj
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Nawazuddin_Siddiqui.jpg?itok=NG_wv0Xz
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/myteam11.jpg?itok=hs4_BpQU
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/vad.jpg?itok=-5u22WoF
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

Fevicol A+ - an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/telewise.jpg?itok=ub5hJ76V
Tamil Nadu's retail brands weigh in on television as a marketing medium

Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful ‘Retail Therapy’ session at the recently concluded Tele-Wise Tamil conclave by Indiantelevision.com.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/htj525pp.jpg?itok=OW7SdbeW
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign

Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/independence73.jpg?itok=ih5soQKa
How new India is celebrating its 73rd Independence Day

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/liberty.jpg?itok=TOVxh1-m
Independence Day Special: ‘In The Name of Liberty’ campaign asks simple yet pressing questions

MUMBAI: Every Independence Day, a number of brands come out with campaigns that are targeted at celebrating the freedom that we have or to salute those who helped us attain this freedom. And every year, a campaign or two stands out with a slight shift in the narrative that makes people think and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories