Indian ad industry to grow at 10.5%: ZenithOptimedia

MUMBAI: The recession plague may finally be sketching its way out of the Indian economy map, making way for the ad industry to once again fill up its hollow pockets.

According to the latest annual forecast released by Zenith Optimedia, the Indian advertising industry is poised to grow by 10.5 per cent (at current prices), declaring a step up over the 4.5 per cent growth that the industry registered this year over 2008.
The agency further predicts that advertising on TV, newspapers and magazines will grow at 11.6 per cent, 10 per cent and 11 per cent respectively.

Meanwhile, for radio, advertising is expected to grow at 14.1 per cent and internet at 16 per cent. However, cinema industry will see a at mere five per cent growth while outdoor is expected to grow marginally (two per cent).

Additionally, the report suggests that the Indian ad industry is expected to grow at a rate of 11.4 per cent and 11.8 per cent for the years 2011 and 2012 respectively.
Globally too, the advertising industry seems to be on an upswing, implying an end to a period of a worldwide economic downturn.

The Publicis-owned media agency network Zenith Optimedia foretells a 0.9 per cent growth in global ad spends in 2010 at $447.7 billion, up from the projected $443.7 billion spent this year.

"We expect the recovery to strengthen steadily as corporate and consumer confidence continue to improve, with 3.9 per cent growth in 2011 and 4.8 per cent growth in 2012," the company said in a release. 
The global boost is expected to be driven by Latin America (8.1 per cent growth), Central and Eastern Europe (2.3 per cent) and Asia Pacific, excluding Japan (3.8 per cent).

"Plenty of markets in the developing world - particularly in Asia Pacific and Latin America - have continued to grow this year, and are already picking up speed after a slowdown in the first half of 2009," the agency said.

Meanwhile, ad expenditure is expected to shrink 2.4 per cent in North America, 0.5 per cent in Western Europe and 3.2 per cent in Japan, before mild growth returns in 2011, the report reveals.

Latest Reads
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories