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India will host AdAsia conference in 2011

MUMBAI: After a gap of eight years, the Asian Advertising Conference will be held next year in New Delhi from 31 October to 3 November. The theme that was unveiled by Mudra Group CEO and chairman AdAsia 2011 Madhukar Kamath will be ‘The New Certainty.‘


The Times of India Group executive president Bhaskar Das said India had pitched the idea of hosting the conference in 2007 and it was accepted unanimously. 
 
The organising committee of the conference includes Living Media chief executive officer Ashish Bagga; Das and Star India CEO Uday Shankar. 


The advisory board of the conference will be chaired by Mahindra & Mahindra vice-chairperson and managing director Anand Mahindra. The board will also comprise of The India Today Group chairperson and editor in chief Aroon Purie; ITC executive Kurush Grant director; Hindustan Unilever CEO MD and group vice-president South Asia Manu Anand; Ogilvy & Mather executive chairperson and creative director, South Asia Piyush Pandey; Network18 Media founder and editor Raghav Bahl; Bennett Coleman and Co., CEO Ravindra Dhariwal and Britannia Industries MD Vinita Bali.
 
Around 1200 delegates including 45 international delegates are expected to attend the conference.


India had last held the AdAsia conference at Jaipur in 2003.

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