MUMBAI: India Talkies, the pan India Hindi movie channel, has outsourced its ad sales to Guru Time Media.

India Talkies is the brainchild of Jagjit Singh Kohli, Yogesh Shah and Ketan Kanakia. Kolhi and Shah are the executive directors of Reliance Digicom while Kanakia is the CEO of Mega Reach Novex Communications.

The channel is being carried by all multi-system operators (MSOs) and claims to reach out to over 160 locations including major Tam towns and metro cities.

India Talkies, which works on server technology placed at various locations, has a library of over 4000 movie titles and songs, which include works of Raj Kapoor (RK Films), Subhash Ghai, Bimal Roy, BR Chopra, Dev Anand and Hrishikesh Mukherji.

Kanakia said, “In today’s scenario across industries, outsourcing to experts has become the mantra for success and I have full confidence in Guru Media. The Guru Media team is headed by Amardeep Singh who has a varied experience of 15+ years in media sales spread over print, cable, regional, sports and English genres."