India-SL-NZ series gets average TVR of 2.27

MUMBAI: While it was devoid of close matches, the recently concluded tri series between India, Sri Lanka and New Zealand on Ten Sports and Ten Cricket still fared decently and got an average TVR of 2.27.
By comparison, the earlier Asia Cup on Neo Cricket got a TVR of 1.7.

According to Tam data, 89.3 million viewers watched the tri series versus 81.8 million for the Asia Cup.

In the tri series, the final between India and Sri Lanka got a TVR of 4.5 on 28 August although India lost.
For the Asia Cup final, the ratings stood lower at 3.8 despite India winning. This goes against conventional wisdom which says that if India wins, more people watch as the match progresses.

India‘s matches during the tri series got an average TVR of 2.94 versus 2.72 for the Asia Cup.

The numbers also make for interesting reading given that there were some cricket experts who felt that the tri series was unnecessary and lacked the flavour of close contests. 
The Asia Cup, on the other hand, was deemed to have been a prestigious event as it is the only tourney that pits Asian countries against each other to find out who is the best. The fact that there were a few more non India matches during the Asia Cup could also have affected the ratings.

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