MUMBAI: India Post has mandated the creative and media duties to Span Communications for two years.
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Span Communications, which mainly services government clients, snatched the business from incumbent agency Ogilvy. Span’s sibling agency On Ads takes care of private sector accounts. |
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As India Post is facing competition from private couriers, Span’s task will be to change the image and appeal to the youth. |
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For achieving this, Span will use traditional and new media including the Internet. |
