India opens account at Cannes

MUMBAI: India’s scorecard started ticking at the Cannes International Advertising Festival as it won a silver and a bronze Lion in sunny conditions.

Ogilvy posted India’s first winning run at Cannes with a bronze Lion in the Promo category. The honour was for the Meltdown campaign, created by Ogilvy Kolkata, for All India Council for Mass Education and Development. (AICMED). The campaign aimed at raising awareness on global warming.
BBDO India bagged a Silver Lion in the PR Lion category for its work for Gilette ‘Women against Lazy Stubble’.

There were two shortlisted entries from India: AICMED and India Anti-Virus from Bates 141 Mumbai.
The Grand Prix in the Promo and activation category went to to Los Angeles-based TBWAChiatDay‘s Replay campaign for Gatorade. The campaign encouraged those who were above 40 years of age to get physically active. Gatorade ‘Replay’ also won the Grand Prix in the PR Lion category. Heineken Italia ‘auditorium’ work created by JWT Italia Milan bagged two Gold Lions.
India will now look at the Press, Radio, Media and outdoor categories to improve its scorecard. In the shortlists announced on Monday, there are 12 Indian entries in outdoor, six in media, five in radio and 29 in the press Lion category.

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