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India gets 75 entries shortlisted at Spikes Asia 2012

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MUMBAI: Spikes Asia 2012 announced the shortlists for 10 categories on day one of the festival. India got 75 of its entries shortlisted across the 10 categories announced so far.

The categories in which shortlists have been announced are- Design, Digital, Direct, Outdoor, Media, Mobile, PR, Print, Print & Poster Craft and Promo & Activation.

The most number of shortlisted entries from India are 15 from BBDO India. This is followed by DDB Mudra with 11 and Leo Burnett with 10. Ogilvy & Mather has nine entries shortlisted and McCann and Cheil have six each.

BBDO India has been shortlisted for work on PepsiCo, DHL, P&G Gillette and J&J. Gillette‘s ‘Shave for the soldier‘ campaign has four in the shortlist while Gillette‘s ‘You Shave I Shave‘ has three. DHL has six shortlists. PepsiCo‘s 7 Up ‘Tweetathon‘ and Johnson‘s Baby ‘DIY calendar‘ has also featured in the shortlist.

DDB Mudra has got its entries shortlisted for its work done for Stedfast - Paper Shredders, Cancer Patients Aid Association, Shree Shakti Ayurvedic Niketan, Golden Beverages- Coffee Gold, Sanctuary Asia, Prism Papyrus, Water Design Studio, PE Electronics - Electrolux Air-Conditioners, Volkswagen - Volkswagen Attention Assist System, Volkswagen - VW Passat, and Blossom Book House.

Leo Burnett has been shortlisted for P&G - Tide Detergent, Door Step School, Bajaj Electricals- Bajaj Exhaust Fans, Leo Burnett- Gandhiji Font and Coca-Cola India - Coke Studio while Ogilvy & Mather Mumbai has been shortlisted for Perfetti Van Melle India- Mentos Sour Marbels, Cancer Patients Aid Association - Anti-Smoking Initiative.

McCann WorldGroup India got shortlisted for Mumbai Western Union -Money Transfer, Perfetti Van Melle - Big Babol, Videocon- Videocon Refrigerator, Mankind Pharma - Gas-O-Fast, Zee Network - Dish TV, ATSS - Security Solutions.

Nominations for Film and Print Craft, Branded Content, Creative-Effectiveness and Integrated are still to be announced.

The winners of the metals will be announced at the awards night on Tuesday 19th September 2012.

The Spike Asia Awards are awards for creative communications. They reward the best entries in Film, Print, Outdoor, Radio, Digital, Direct, Promo & Activation, Media, Design, Film Craft, Print & Poster Craft, Integrated, Mobile, PR, Branded Content & Entertainment and Creative Effectiveness.

The entries are judged by leading international and regional creatives in Singapore during the week of the Festival.

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