MUMBAI: With India whitewashing England 5-0 at home during the ODI series the ratings showed a big improvement compared to the away series in England where Dhoni‘s boys had lost 3-0.

TAM data (c&s4+ all India) shows that the five matches at home averaged a TVR of 3.09 on Neo Cricket. Compared to that the ODI series in England on Star Cricket had averaged at a 1.79 TVR.
 
For the series at home viewership grew as the series progressed. This could be attributed to some initial pessimism about how India would perform. The first two matches averaged 2.50 TVR. After that the interest picked up in a serious manner. The third ODI which saw India wrap up the series fared the best by getting a TVR of 3.64. The last three ODIs each managed a TVR of over 3.

MPG India senior director R Venkatasubramanian said that while the delivery was okay given the price paid he was disappointed that the ratings did not touch at least five. "Given that India dominated the performance should have been better. However if India‘s performance continues to improve then viewers will get back into cricket," he said.