MAM

India ad spend to grow 9% in 2013: Warc

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/03/Nielsen%20Media%20Research.jpg?itok=ELSGFGtL

MUMBAI: Advertising spends in India are expected to grow 9 per cent in 2013, according to the International Ad Spends 2012 report released by advertising data research service Warc.

The report says that global ad spends will grow at 4 per cent in 2013, which is a downgrade of 1.5 per cent from the previous prediction released in June. The forecast for 2012 has been downgraded by 0.5 per cent to 4.3 per cent. Taking into account forecast inflation, the report predicts that global ad spend will rise by just 1.8 per cent and 1.6 per cent this year and next. The reduction in the forecast has been attributed largely to a shaky global economy.

The report is based on Nielsen figures for global ad spend in 2011 which is $498 billion. Applying Warc‘s growth estimates to this base sum, 2012‘s ad spend is expected to be around $519 billion and 2013‘s to be nearly $540 billion. The study took into account ad spends in 12 major markets across the globe (US, UK, Australia, Russia, India, Japan, China, Brazil, Canada, France, Germany and Italy).

The BRIC (Brazil, Russia, India and China) countries are expected to lead the race for ad spends growth in 2013 with Russia growing at 14.6 per cent, China at 12.5 per cent, Brazil at 9.5 per cent and India at nine per cent.

Australia, China, India and Japan are in Asia-Pacific. For these markets, Warc expects China to lead in 2013 with growth of 12.5 per cent, followed by India with 9 per cent. Ad spend in Australia is seen growing 2.6 per cent and Japan just 1 per cent in 2013.

The US which was predicted to garner ad revenue to the tune of $153 billion in 2012, is expected to expand at 2.5 per cent next year (as opposed to predicted growth of 4.1 per cent this year). The main drivers for this year‘s ad growth were the US Presidential Elections and the Olympics, the absence of which next year will hit ad revenues hard. UK shares a similar fate with predicted ad spend growth at four per cent.

In another study conducted by Warc which researched inflation in cost of television media, it reported that India is pegged to see media inflation (in television) at seven per cent.

According to Vivaki Exchange CEO Mona Jain, "The critical inflation is coming in the general entertainment channels wherein there could be increased demand. Also, there is fragmentation in television. You have more no. Of channels and the channels are expanding their programming time slot, genres, there are more viewing options now hence it is influencing the price hike. However, the inflation is curbed because of the low market sentiments otherwise it could have been 10-11 per cent. The brands which spend premium have been more conservative."

MPG India MD Mohit Joshi said that Havas anticipates inflation of 10 per cent. "Inflation is largely a result of fragmentation (around 7 per cent) and the balance due to actual price inflation," he added.

The report shows that looking to 2013, television and online were expected to yield double-digit increases in China, India and Russia.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/inito.jpg?itok=AwQJneLI
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/Deloitte.jpg?itok=4oU7Xx11
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/break.jpg?itok=NI2aMi1o
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pvr.jpg?itok=x_vsjB5p
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories