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Independent TV joins hands with Vicky Kaushal starrer ‘URI: The Surgical Strike’

Blue Bang Media & Entertainment Pvt. Ltd clinches the deal in a multi-agency pitch

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MUMBAI: Leading DTH service provider Independent TV has joined hands with Vicky Kaushal starrer, upcoming Bollywood big ticket film, slated to release Worldwide on 11thJanuary 2019. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment pvt. Ltd clinched the plum deal bridging brand Independent TV class entertainer & Hindi feature film, URI: The Surgical Strike.

The deal entails a co-branded campaign spread across digital, multiple onscreen and outdoor branding which seamlessly merges the brand with the film. Independent TV as a brand effortlessly aligns itself to the theme of the film and its salient features resonate with the title of the film which is all about the country and patriotism. The promise of rich content with a wide reach can be attributed as prima facie reasons for this deal to fructify. Independent TV is one of India's leading DTH service providers and poised for expansion by adding fresh territories and deeper penetration within the existing territories.

Independent TV shares their opinion and views, “Uri :The Surgical Strike is an extremely pertinent film for us to associate with. This film cuts across all groups of movie viewing audiences and caters to not just a wide target group but the message that it conveys also resonates with our brand. We are committed to expanding our reach by providing quality content and we want to be viewed as a trusted and reliable brand hence an association with a film that holds up India’s history, speaks of patriotism and showcases the contribution of Indian Army is a natural fitment.

Talking about the association, Vinay Punjabi, MD and CEO, Blue Bang Media & Entertainment, the agency behind the alliance says, “The brand was convinced by the idea of the integration as the genre of the movie is such that it targets all age groups and socioeconomic strata. Such stories inspired by real life events that too related to the country and Army certainly make a deep impact. While Independent TV’s wide reach, expanding trajectory and brand ethos also provides the film with a reliable and solid platform.  Associations of this nature are few and far between and we are proud to have envisaged this. This association is sure to be a fruitful one for both the brand and the film.”

URI: The Surgical Strike is a film inspired by true events based on URI attack on Indian soldiers produced by Ronnie Screwvala starring Vicky Kaushal, Paresh Rawal, Yami Gautam in lead roles. It is an explosive action film based on a real life story with a talented cast that will keep audiences hooked till the end. The film promises a wide distribution theatres pan India and territories worldwide. 

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