MUMBAI: Incredible India, the nation wide campaign that aims at sensitising key stakeholders towards tourists, has been awarded as the most creative media campaign using ethnic imagery in the UK.
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The campaign has been honoured with the ‘GG2 Campaign of the Year‘ award that was presented to India tourist Office, UK and Ireland  director Jagdish Chander. The prize was given away by Cherie Blair, wife of former British Prime Minister Tony, reports PTI. |
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Launched in 2002, the incredible India campaign is an endeavour to boost tourism in India, which in turn would act as a catalyst for India‘s economic growth. |
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"The worldwide campaign showcased India as a destination of choice for art aficionados, culture vultures, film buffs and thrill seekers and spa lovers," the citation said. |
