MUMBAI: Market research firm IMRS Advisory has joined hands with BMI Research of Southeast Asia to simultaneously launch AZ Research Partners across India, Japan, Indonesia, Malaysia, Sri Lanka, Nepal, Bangladesh, Singapore and Hong Kong. 
 
AZ Research aims to go beyond traditional research and provide complete solutions to marketing information needs of companies. For this, apart from market research, it will offer a wider range of services like marketing consultancy, business category analysis, workshops on new research techniques and their applications for brand managers and other company executives.

Additionally, AZ Research will also organise brand workshops with stakeholders to analyse the current brand identity and strategise creation of the desired identity which stretch limits for brands. 
 
As a completely new activity, AZ Research will now also conceptualise and design brand identity elements for clients.

AZ Research Partners MD Sujay Misra, "With Indian companies growing beyond the Indian border, there is a need for Indian agencies providing market research consultancy across markets. BMI have traditionally had a strong presence across SE Asia while IMRS has been the fastest growing market research agency in India over the last 10 years. With the launch of AZ Research we strengthen our commitment towards the Southeast Asian market by offering a wider range of services."
 
AZ Research Partners now has 35 offices in the region. Apart from catering to all forms of qualitative and quantitative research, it particularly specialises in social/ psychological and communication research.