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IMG Licensing signs basketball coach Wooden for licensing and endorsements

MUMBAI: IMG Licensing, a division of global sports, fashion and media company IMG Worldwide, has signed the family of legendary basketball coach John R. Wooden for licensing and endorsements.


Following an extremely competitive process, IMG Licensing was selected by the family to manage endorsement, licensing and media opportunities.


IMG represents the "right of publicity" of John Wooden including his name, voice, likeness, image, and signature. Additionally, the family has a surplus of videos, photos and other rare mementos that will be used in a unique collectible programme.
 
Beyond his unparalleled success at UCLA where he was beloved by his former players, Wooden‘s legacy and philosophy towards teaching, motivating, and leading is forever embodied in his Pyramid of Success, that will forever serve as a teaching platform for children, athletes and coaches of all ages.


The Pyramid has already been adapted into a children‘s book named Inch and Miles, The Journey to Success. "We are very excited to represent the Family of Coach Wooden," said Daniel Siegel, vice president of Licensing. As a UCLA alum and long-time admirer of Coach Wooden, I‘m honoured to have the opportunity to work with his lovely family to preserve the Wooden brand and legacy."


Renowned for his short, simple inspirational messages to his players, many fans and admirers view Wooden as a combination of Vince Lombardi, General Patton and John F. Kennedy.
 
IMG Licensing will seek opportunities in traditional sports licensing categories, including memorabilia and apparel, and will work closely with IMG College to explore synergies with UCLA to carry on Wooden‘s connection to its storied basketball heritage. It will also be developing the philosophies of Coach Wooden and his Pyramid of Success across film, television, and other forms of media.
 
Wooden led UCLA to 10 NCAA National Championships in a 12-year period, including an unprecedented seven consecutive titles from 1967 to 1973. In addition, his teams won a record 88 consecutive games and 38 consecutive NCAA Tournament Games. He was named national coach of the year six times.
 

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